Michael hickey

SVP CREATIVE DIRECTOR

Hi, I’m Michael—a Multi-Disciplinary Creative focused on connecting, creating, and collaborating. With proven experience in leading and building effective creative teams, I bring deep knowledge of UX design, brand expression, and product marketing. I’m passionate about creating omni-channel experiences and driving alignment across stakeholders. I’ve worked with brands like Ashley, AutoNation, Boston Market, Florida Panthers, Miami Dolphins, Michael’s, Unicorn Hunters, Unicoin, and White Castle. You can learn more about my work and approach on LinkedIn. Thanks for stopping by!

UNICORN HUNTERS

CREATIVE DIRECTOR

A unicorn hunter is a term that is sometimes used in the startup world to refer to an investor or entrepreneur who is looking to invest in or start a company that has the potential to become a "unicorn." In this context, a unicorn is a startup company that has achieved a valuation of over $1 billion.
First-of-a-kind show using the fan base of the cast, crowdfunding opportunity and showcasing founders and their billion dollar invention as the brand and campaign anchor points.

Michael hickey

UNICORN HUNTERS

LOGO

We found inspiration in the mythical figure of a charging unicorn, ready to take on the Wall Street bull. Through the clever use of polylines, we were able to symbolize the interconnectedness of the investment and entrepreneurial landscape, the vapaor is a major element in the brand as it evokes the elusive nature of a "unicorn" business.

UNICORN HUNTERS

WEBSITE

Using the hero section of the homepage to show a trailer of the current episode increased episode visibility. We also used this section to rally last-minute investments for target companies. Other times we used interactive heroes featuring carousels, sliders, and other animations.

UNICORN HUNTERS

PAID ONLINE

UNICORN HUNTERS

PACKAGE DESIGN

Share Unicorn Hunters with your friends, and get a free surprise box! The boxes contained typical swag items like branded pens, tee shirts, hats, and water bottles but when we wrapped them in a surprise box we increased sharing and helped with subscriber numbers.

UNICOIN

CREATIVE DIRECTOR

Unicoin was designed as the official cryptocurrency of the Unicorn Hunters show. So it is backed by assets, with a focus on equity in emerging growth companies. Unicoin offers its holders the opportunity to profit from a diversified startup portfolio.

UNICOIN

HERO IMAGE

Using a gold coin as the hero image for our cryptocurrency is a logical choice for several reasons. First and foremost, gold is a universal symbol of value and wealth, and it has been used as a currency for centuries.

UNICOIN

PAID ONLINE

UNICOIN

STAKEHOLDER MOTIVATIONAL

Hackshack

BRAND identity

Creating a logo is an essential part of building a brand identity for a company. It is a creative process that requires capturing the essence of a company's values and vision visually. For a company that teaches coding and design to future-ready kids, it is important to create a logo that resonates with the target audience - children. The logo is engaging, playful, and fun. It was designed in a way that is simple, memorable, and easily recognizable. Gathering feedback from others and testing the logo with the target audience helped in refining and improving the design.

Hackshack

BRAND identity

Creating a logo is an essential part of building a brand identity for a company. It is a creative process that requires capturing the essence of a company's values and vision visually. For a company that teaches coding and design to future-ready kids, it is important to create a logo that resonates with the target audience - children. The logo is engaging, playful, and fun. It was designed in a way that is simple, memorable, and easily recognizable. Gathering feedback from others and testing the logo with the target audience helped in refining and improving the design.

HACKSHACK

PAID ONLINE

Through the "Hack like a pro-grammer" campaign, we were able to achieve a remarkable increase of over 100% in Fall semester registrations. Our data showed that parents have a strong desire to expose their children to computer programming, while the concept of hacking and unique abilities appealed greatly to the children. By creating a design that is not only uniquely memorable but also elicits excitement, we were able to effectively capture the attention of both parents and kids alike.

HACKSHACK

SUMMER CAMP PAID

Through the "Rock the Future" campaign, we were able to achieve an outstanding increase of over 300% in Summer Camp registrations. Our data showed that parents are eager to introduce their children to computer programming, while the idea of "rocking" the future and having unique abilities resonated greatly with children.

ZIMMERMAN

VIDEO DIRECTION